Flotsam Aussie Wholefood Seaweed
Tools
Adobe Illustrator, Adobe Photoshop
Services
Logo Design, Branding & Identity, Packaging Design, Illustration, Photography, Social Media, App & Web Design, Business Stationery Design Store Signage
Flotsam is a sustainable and ethically sourced seaweed company based in Geelong, Victoria. They run a wholefood store and have stockists all over Australia. For their new venture, they needed a complete branding package, including packaging, collateral, store signage, a website, an app, and social media campaigns.
Flotsam takes pride in their nutrient-dense and delicious seaweed products, highlighting seaweed's versatility as a fantastic food source. They strongly value the customer experience and wanted their brand to be fun and engaging. They wanted their hands-on, in-store wholefoods experience to translate to their brand.
These values were at the heart of the design process. They’re also working towards becoming a certified B Corporation, showcasing their dedication to high social and environmental standards.
Branding
For Flotsam’s branding, I created 2 logo variations. The full logo, that can be applied to most applications, and the second basic horizontal logo. This ensures Flotsam’s consistent branding across various platforms and sizes, enhancing readability and recognition for their customers.
I created a pattern for flotsam to use on other assets. I created it to enhance brand recognition and to make the visual identity even more cohesive. It adds consistency across their touchpoints, strengthens the brand's visual appeal, and helps convey the brand's personality and values.
I created 2 ranges of packaging for Flotsam. Their seaweed leaf range and their condiments range. These are part of a take back program that re-uses the packaging or crushes them down to make scoops and tongs for their stores or to reuse in other packaging.
Their cohesive and visually appealing packaging creates a memorable customer experience, encouraging repeat purchases and loyalty. Flotsam also wanted their packaging to stand out against their competitors on the shelves of their stockists.
Packaging
I created business cards, an email signature, letterhead, envelope and branded notebook for Flotsam.
This enhances their professionalism and reinforces their brand identity. It also increases their brand recognition, making it easier for stockists, suppliers and customers to remember and trust their company.
Stationery
Digital Design
I developed a Social media, website and app for Flotsam. The website boosted Flotsam's online presence by offering an intuitive and visually appealing layout, improving user experience (UX) and user interface (UI). This encourages visitor engagement, reduces load times, and boosts accessibility, leading to higher customer satisfaction and retention. Designing a consistent and memorable UI reinforces Flotsam's brand identity, while improved search engine rankings drive more traffic to their business.
Store Design
Flotsam required signage for their stores and stockists. I designed pull-up banners and window decals for Flotsam. The pull-up banners provide a versatile and portable way to showcase key information, promotions, or brand messaging, making them perfect for in-store displays and events. They’re easy to set up and take down, offering flexibility for changing marketing needs. The window decals enhance visibility and attract attention from passersby, reinforcing the store’s brand identity and promoting key products. Together, these elements create a cohesive and engaging store environment that draws in customers and strengthens Flotsam’s presence in the community.
