Design with Integrity and Impact

I’m passionate about helping small businesses connect deeply with their audience through design, empathy, and strategy.

As a fellow small business owner, I understand the unique challenges faced by small businesses and am dedicated to empowering you to achieve your dreams.

By providing personalised, bespoke design solutions that resonate with your target audience, I help small businesses grow and thrive in a competitive market.

My Skillset

  • • Discovery & Research

    • Facilitated Brand Strategy Sessions

    • Brand Mission, Vision, Values & Purpose

    • Brand Personality

    • Persona development (Ideal customer)

    • Positioning

    • Brand story

    • Messaging

  • • Brand Development & Rebranding

    • Logo & Visual Identity Systems

    • Illustration

    • Custom Font Creation

    • Pattern Design

    • Brand Style Guides

    • Collateral, Print & Packaging

    • Iconography

  • • Social Media Design

    • Social Media Templates

    • Email Templates

    • Campaign Design

    • Digital Publication Design

    • Infographic Design

  • • Business Card Design

    • Flyer/Brochure Design

    • Packaging Design

    • Merchandise Design

    • Signage Design

    • Environmental Design

    • Stationery Design

    • Campaign Design

    • Publication Design

benefits of working with shell creative design studio

  • I take a collaborative approach to my design process, meaning we’ll make every decision together, and you’ll always be in the loop. I hold meetings at each phase of the design process to explain the reasoning behind my choices and show you what I’ve been working on.

  • As a client of Shell Creative Design Studio, you’ll receive your own personalised portal so you can keep track of:

    • Invoices

    • Time Worked

    • Projects

    • Agreements

    • Meetings

    + you can send me a request any time you like through your portal and I’ll answer you during business hours.

  • As part of the client portal, I have included a page for all of the documents that we send each other throughout the project. This includes agreements and contracts, meeting presentation slides with annotations, feedback you've given me and any other important files.

  • I want to stay connected with my clients even after we finish working together. I will check in with you and welcome any questions via email, even long after our project wraps up.

the creative process

My design process is meticulously crafted to ensure that every project meets and exceeds your expectations. I believe in the power of collaboration, working closely with you from concept to completion. My approach is rooted in understanding your business' unique needs and values, allowing us to create bespoke design solutions that are both impactful and environmentally conscious. From initial strategy sessions to the final deliverables, I prioritise open communication, creativity, and sustainable practices to bring your vision to life. Join me in making a positive impact through thoughtful, innovative design.

    1. Discovery Phase

      We begin by talking on a (no obligation) zoom call. We'll discuss your business and project goals and get to know each other a bit. This helps us see if we're a good match to work together!

    1. Onboarding

      Welcome to Shell Creative Design Studio! You’ll receive a welcome kit and access to your client portal. After an initial meeting to understand your needs, you’ll get a project proposal and sign the contract with a 50% deposit to kick off your project.

    1. Brand Strategy

      We kick off with brand discovery and research, then (if included in your package) dive into Brand Strategy Sessions to shape your brand. We’ll work together to define your mission, vision, values, purpose, personality, personas, positioning, and craft your brand story and messaging. To proceed to the next stage, a 30% payment is needed.

    2. Concepts

      Here, we dive into developing your designs. We begin by creating a Pinterest board together to align on visual styles. From there, I’ll craft 2-3 moodboards, each exploring a unique visual direction. Once we select the direction you love, I’ll jump into creating your designs.

    3. Revisions

      Here’s where we can tweak things before you give the final okay on the designs. You’ll have 2-3 rounds of revisions included in your chosen service package. Any extra rounds will have additional fees, as detailed in your contract. At the end of this stage, the final 20% payment is due before file handover.

    1. Final File Handover

      I provide your final files, a brand guidelines booklet, a quick view sheet, and a file guide. I also supply any other final files outlined in the Scope of Work.

    2. Offboarding

      After closing the project, I’m available for ongoing support. Our relationship continues beyond the project—I’m here to help whenever you need it!

Let's create something amazing!

I’m excited to learn more about your business and how I can bring your vision to life with custom illustrations and eco-friendly design. Whether you’re ready to get started or have a few questions, I’d love to chat!

Fill out the form, and I’ll be in touch soon!

* Don’t forget to check your spam folder for responses if you haven’t received a responding email within 24-48 hours